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Social Content and the New Travel Marketing

New Research on the Impact of Social Content in Travel, Tourism, and Hospitality




The return has begun! Tourists, business travelers, and brands alike face a brave new world. Expectations and behaviors have shifted, social media adoption has accelerated, and brand trust is the major currency. 


Travel, tourism, and hospitality brands have a long and exciting road ahead. Currently, there is huge pent-up demand from people wanting to get back into the world. Smart marketers must take advantage of this initial spike in participation to lay the groundwork for a sustainable and far-reaching path forward into the future.


Join TINT and Hootsuite as we discuss debut research developed in partnership with travel research experts at Phocuswright.


In this session, you will learn: 


✔️Emerging trends in travel and tourism marketing
✔️Short-term and long-term impacts on traveler expectations and behaviors (and how to deploy the right messages)

✔️The importance of social listening to stay on top of potential issues & risk mitigation

✔️Why brand trust has never been more important

✔️A look into the future of social content affecting tourism marketing in the next year and beyond


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S. David Ramirez

S. David Ramirez is a Sr. Marketing Manager at TINT, the world's most powerful user-generated content platform. He researches, writes, and presents about social media and digital marketing. He is a guest instructor at the U.T. San Antonio Institute for Economic Development and a marketing mentor in the Break Fast and Launch Culinary Accelerator. Mostly, he's a nerd. Talk to him about anime or video games.







Natalie Gardner

Natalie is a Partner Solutions Consultant at Hootsuite. Natalie works with existing and prospective partners to understand their business and craft strategies that positively impact our customer's goals. She has a passion for connection through social and outside work champions that power of connection through fitness.