The State of User-Generated Content 2022 Report

Learn the themes and insights shaping UGC and helping marketers leverage the voices of fans, customers, influencers, and teams.

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The Future of UGC is Here

Our annual report is back! For the State of User-Generated Content (UGC) 2022, we surveyed leading marketers from around the globe to understand their challenges, needs, and plans over the next 12 months. 

To validate our predictions, we also surveyed consumers and cross-reference marketing themes with consumer trends and expectations.

This year, we present seven prominent themes impacting UGC, social, and marketing that every marketer should be aware of, including the top 2 KPIs marketers are focused on, the #1 challenge marketers are facing, how the Metaverse is shifting strategies, and more – use these insights to help guide you in the upcoming year.

In our latest State of UGC report, learn:


  • The top consumers expectations of  brands
  • Biggest challenges marketers face with content creation
  • How eCommerce, the Great Resignation, and the Metaverse are shifting consumer behavior and marketing strategies
  • and much more...