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State of User-Generated Content 2021 Report

Learn the themes and insights shaping UGC and helping marketers leverage the voices of fans, customers, influencers, and teams.

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Our research uncovered five critical themes using data from 5,000+ customers and survey insights from marketing leaders around the world.

In our latest State of UGC report, learn:



  • How marketing teams are creating engaging content with limited resources

  • How influencer marketing is shifting to true brand advocates to  achieve greater results

  • The behaviors driving conversions in the next wave of social commerce