Main Stage Session from Social Media Week LA (#SMWLA)


Think Small:

How Micro- and Nano Influencers Drive Big Change




When it comes to influencers, leading brands think small. Micro-influencers are real people with real influence. They may have smaller follower counts, but when properly activated by a brand through user-generated content, these influencers drive a sense of authenticity and brand affinity that can outperform larger content creators. Brands, like Canon, are using micro-influencers to celebrate creativity while building brand affinity with new customers.


Attend this session and learn: 

  • Explore the stats and measurables behind micro-influencers
  • Understand the opportunities and challenges around activating small audience influencers
  • Dive into how brands are using micro-influencers to build awareness, drive sales, and connect with a newer, younger audience of digital creatives


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S. David Ramirez

S. David Ramirez is a Sr. Marketing Manager at TINT, the world's most powerful user-generated content platform. He researches, writes, and presents about social media and digital marketing. He is a guest instructor at the U.T. San Antonio Institute for Economic Development and a marketing mentor in the Break Fast and Launch Culinary Accelerator. Mostly, he's a nerd. Talk to him about anime or video games.







Ivonne Aldaz

Ivonne Aldaz is a Marketing Specialist at TINT and researcher at Future of Marketing, where she interviews marketing leaders around the world and writes a weekly newsletter that analyzes global trends, consumer behavior, and brands embracing user-generated content (UGC). 

Ivonne also spearheaded TINT’s State of UGC 2021 report.