Program Structure and Design

Maximise Loyalty Impact with Custom Program Design Services

Design loyalty programs that not only align with business goals but also captivate your customers. Our tailored program design services focus on driving engagement and ensuring long-term success, making your brand stand out.

Program design overview

Designing a winning loyalty program

Strategic Program Development

We offer strategic planning and development of loyalty programs specifically designed to increase customer engagement and long-term retention.

Custom Program Design

Our services include creating custom program structures, reward systems, and engagement techniques that are perfectly aligned with your brand’s objectives.

Data-Driven Advantage

By integrating data and insights, we help you launch new programs or refresh existing ones that appeal to your target audience and create a strong competitive advantage.

Uncertain loyalty impact

Spot opportunities to optimize and grow your loyalty strategy

Misaligned Engagement

When program activities don't align with customer expectations, engagement drops as the program feels irrelevant.

Lacking Validation

Without thorough validation, programs may fail to resonate with customers, wasting resources and hindering effectiveness.

Motivating Tier Design

The challenge is crafting tiers that motivate top customers without making others feel overlooked or undervalued.

Profitable Reward Design

The challenge is offering attractive rewards that retain customers without compromising your business's profit margins.

The TrueLoyal solution

Designing impactful loyalty programs with TrueLoyal

TrueLoyal turns your program into a strategic asset for market leadership. Our design and testing process ensures you stand out from competitors and build long-term customer relationships.
Our personalized service starts with in-depth research, followed by a meticulous design and testing process to ensure your program connects with your target demographic.
We ensure your program outperforms competitors and connects with customers through in-depth research and rigorous testing, creating a strategic tool for lasting relationships.

From design to impact:The TrueLoyal program journey

Step 1

Insight Gathering

We dig deep to really get to know your customers and your business. This way, your loyalty program is built on genuine insights that make a difference.

Step 2

Step-by-Step Design Process

From idea to reality, we guide you through each stage of the design. Our process ensures every detail fits perfectly with what you need and want.

Step 3

Program Validation

Before we go live, we make sure everything is spot on. We check that your program hits all the right notes creatively and meets your business goals.

Step 4

Testing Phase

We put your program through its paces, making sure it performs just as it should. This phase is all about refining and perfecting for the best results.

The TrueLoyal advantage

Program Design & Strategy

Expert guidance for optimal loyalty program success.

eCommerce & Multi-channel Flexibility

Flexible solutions, multiple program types, AI-driven promotions & gamification.

Offline Customer Data & Incentives

Connect the omni-channel dots between customers’ online and in-store behaviors.

Personalized Engagement

Advanced data and segmentation engine for hyper-personalized omni-channel experiences.

Real-Time Visualization

Visualize key metrics data instantly for informed decisions and ROI tracking.

Enterprise-grade

Secure, scalable, data compliant - premium services and dedicated support.

Expand your loyalty strategy with our services

Loyalty Program Operation & Management

Our team handles all aspects of program management, marketing, and operations, allowing you to focus on core.

Loyalty Market Research

Our in-depth market insights help you refine your loyalty program and stay ahead of industry trends.

Loyalty Program Strategy

We craft data-driven strategies to meet your loyalty objectives and drive program success.

Transforming loyalty with real results

Learn how leading consumer brands achieve maximum ROI with TrueLoyal

77%

Increase in Customer Retention

22%

Increase in Customer Lifetime Value

57%

Increase in Repeat Revenue Per Member

132%

Net Promoter Score Improvement

Food & beverage

77% Increase in Customer Retention

“We achieved a 77% increase in customer retention. The results were amazing!”

Bryan Pergakis

Digital Marketing | Jelly Belly

Beauty & Cosmetics

57% Increase in Repeat Revenue Per Member

“We wanted to unlock the true potential of our growing customer base. Our first goal was to deliver a seamless customer experience, and we love the strategic consultation offered by TrueLoyal throughout this journey.”

Annette Berg

Director of Customer Experience | Defenage

Retail Footwear

25% Increase in average order value

“The loyalty program helped us create stronger customer engagement and we have seen the average order value increase by 25.29%”

Pia Shah

Marketing Analyst | Stride Rite

Automotive & Aftermarket

154% Increased repeat purchase revenue

“Our customers are more loyal because we can engage with them better through the Loyalty Rewards Program. Every part of the loyalty program was designed carefully to achieve maximum results. The loyalty program has helped us boost our repeat purchase revenues by 154%.”

Sandy Crespo-Mossi

Operations Manager | Oracle Lighting