Loyalty Market Research

Empower Your Loyalty Program With Market Insights

Leverage TrueLoyal’s market research to guide and evolve loyalty programs that resonate with your customers.

Loyalty market overview

Understanding the value of loyalty market research

Combined Research Methods

Our research combines quantitative data with qualitative insights to help you design effective loyalty programs.

Deep Customer Understanding

This approach provides a deep understanding of customer preferences, ensuring your strategies are based on real feedback.

Data-Driven Growth

Grounding decisions in data allows you to foster stronger connections, boost engagement, and support long-term growth.

Loyalty management challenges

Maximize loyalty without the management hassle

Pinpointing Preferences

Without clear insights into what engages customers, designing a resonant loyalty program is just guesswork.

Balancing Feedback

Effectively integrating numerical data with qualitative insights to get a holistic view is a significant challenge.

Diverse Feedback

Gathering diverse feedback is critical, otherwise your program may fail for key customer segments.

Actionable Insights

Simply collecting data isn't enough; it must be analyzed to produce actionable recommendations for your program.

The TrueLoyal solution

Comprehensive loyalty management with TrueLoyal's expertise

TrueLoyal's Market Research uncovers the voice of your customers. We transform feedback and sentiment into actionable strategies to craft programs that resonate and inspire engagement.
With TrueLoyal, your initiatives are built on authentic customer insights. We transform feedback into clear, actionable strategies that are guaranteed to drive engagement.
We help you craft resonant programs by capturing the sentiments that influence customer behavior. Our service transforms this feedback into actionable strategies that inspire lasting engagement.

From insights to strategy: The TrueLoyal way

TrueLoyal’s loyalty market research service transforms customer insights into actionable strategies, ensuring your loyalty program is tailored to meet customer expectations. By leveraging sentiment analysis and data-driven insights, we help you design programs that drive engagement and foster long-term loyalty.

Step 1

Sentiment Analysis

TrueLoyal assesses customer sentiment to identify resonant program features, ensuring the design meets customer preferences.

Step 2

Customer Feedback Collection

We gather feedback from a diverse customer base, ensuring a complete view of customer needs is considered.

Step 3

Data Analysis and Insight Generation

Our team analyzes feedback to turn raw data into actionable insights, providing clear guidance for shaping your loyalty program.

Step 4

Presentation of Evolved Program Options

TrueLoyal presents enhanced program options with data-driven tactics, ensuring your program is both customer-centric and effective.

The TrueLoyal advantage

Program Design & Strategy

Expert guidance for optimal loyalty program success.

eCommerce & Multi-channel Flexibility

Flexible solutions, multiple program types, AI-driven promotions & gamification.

Offline Customer Data & Incentives

Connect the omni-channel dots between customers’ online and in-store behaviors.

Personalized Engagement

Advanced data and segmentation engine for hyper-personalized omni-channel experiences.

Real-Time Visualization

Visualize key metrics data instantly for informed decisions and ROI tracking.

Enterprise-grade

Secure, scalable, data compliant - premium services and dedicated support.

Expand your loyalty strategy with our services

Program Design Services

We create unique loyalty programs tailored to your specific needs and customer preference.

Program Operations & Management

TrueLoyal handles program management, marketing and operations, freeing you to focus on growth.

Loyalty Program Strategy

We craft data-driven strategies to meet your loyalty objectives and drive program success.

Transforming loyalty with real results

Learn how leading consumer brands achieve maximum ROI with TrueLoyal

77%

Increase in Customer Retention

22%

Increase in Customer Lifetime Value

57%

Increase in Repeat Revenue Per Member

132%

Net Promoter Score Improvement

Food & beverage

77% Increase in Customer Retention

“We achieved a 77% increase in customer retention. The results were amazing!”

Bryan Pergakis

Digital Marketing | Jelly Belly

Beauty & Cosmetics

57% Increase in Repeat Revenue Per Member

“We wanted to unlock the true potential of our growing customer base. Our first goal was to deliver a seamless customer experience, and we love the strategic consultation offered by TrueLoyal throughout this journey.”

Annette Berg

Director of Customer Experience | Defenage

Retail Footwear

25% Increase in average order value

“The loyalty program helped us create stronger customer engagement and we have seen the average order value increase by 25.29%”

Pia Shah

Marketing Analyst | Stride Rite

Automotive & Aftermarket

154% Increased repeat purchase revenue

“Our customers are more loyal because we can engage with them better through the Loyalty Rewards Program. Every part of the loyalty program was designed carefully to achieve maximum results. The loyalty program has helped us boost our repeat purchase revenues by 154%.”

Sandy Crespo-Mossi

Operations Manager | Oracle Lighting