TrueLoyal

Zinrelo & TINT are now TrueLoyal.

AI

Platform Flexibility

Personalized Engagement

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Jelly belly case study
Jelly Belly increased customer retention by 77% and repeat purchase revenue by 1.69X
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Introducing TrueLoyal-The Only Loyalty Platform for Multi-Channel Consumer Brands-Why TrueLoyal is Building Future of Loyalty
Introducing TrueLoyal: The Only Loyalty Platform for Multi-Channel Consumer Brands
I’ve always been fascinated by the relationship...
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Surveys and polls

Gather On-Demand Insights with Surveys and Polls

Harness real-time data collection to make informed decisions, adapt to changing trends, and keep your finger on the pulse of your audience’s preferences.

Surveys & Polls

The World's Best Consumer Brands Build Lasting Loyalty With TrueLoyal

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Feature overview

Launch a Survey or Poll in Minutes

From quick gut checks to in-depth audience analysis, TrueLoyal helps you easily deploy a comprehensive survey or engaging poll within a matter of minutes, streamlining the process to quickly gather valuable insights from your target audience.

Surveys & Polls
Surveys & Polls

Track Audience Behavior and Sentiment Over Time

Issue longitudinal studies of an identified consumer group, digging into trends, patterns, and shifts in behavior and sentiment, allowing for a comprehensive understanding of how attitudes and actions evolve, adapt, or remain consistent over a specified time period.

Collect actionable feedback for your brand

Collect opinions from targeted supporters to co-create new innovations, troubleshoot issues, and identify strengths at a fraction of the cost and time of traditional research studies.
Surveys and polls |
Surveys & Polls

Optimize creative concepts

Unmask intuitive responses to messaging, imagery, and packaging through consumer insights tools and analytics to enhance creative effectiveness.

20+ survey question types

Deliver tailored surveys to collect audience feedback.

Dynamic profiles & grouping

All survey data is appended to each consumer’s profile, empowering you to segment and group audiences based on shared characteristics.

Survey Personalization

TrueLoyal's survey platform adapts with consumer responses to gather the right information from the right people

FAQs

How does launching a survey work?

TrueLoyal's online loyalty platform includes a robust survey builder, complete with 20+ different question types, skip logic, and question branching, all available through an easy drag-and-drop tool. Once your survey is developed, you can identify the group of consumers to complete your survey through already-existing profile information. When your survey is launched, a consumer will access it through their personalized dashboard filled with brand activities. As consumers complete your survey, you’ll see real-time results on responses.

How can an online brand audience save on research costs?

An online brand network is an always-on consumer panel that helps you gather valuable data analytics and insights to make better decisions for your brand quickly. Whether that’s getting a gut check on a new trend or conducting an in-depth emotional profile study, you can stop wasting thousands of dollars on traditional research methods and gather insights directly from your engaged audience.

Is a network a lot of work? Who manages the group?

We recognize that each team possesses distinct resources, and our platform is designed to be flexible to accommodate your needs. Whether you have an existing insights team seeking a platform for a consumer panel or you need a partner to manage data and audience insights, TrueLoyal’s platform is engineered to enhance efficiency in your marketing stack. In some instances, we’ve assisted clients in streamlining and eliminating more than four marketing tools.

Additionally, 90% of our clients confirm that a minimum of three business functions engage with an owned audience.

Who analyzes the survey responses?

TrueLoyal's survey platform comes equipped with real-time data collection and charts for quick analysis, but also offers downloadable files for in-depth analysis. For brands looking for managed surveys, TrueLoyal’s team of insights experts can help you decode your survey responses and offer learnings and recommendations.

See Why Consumer Brands Choose TrueLoyal

Let’s talk about how we can help you design and implement a successful program.