TrueLoyal

Zinrelo & TINT are now TrueLoyal.

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AI

Platform Flexibility

Personalized Engagement

Integrations

Industries

Design & Strategy

Services

Program Types

Jelly belly case study
Food & Beverages
Jelly Belly increased customer retention by 77% and repeat purchase revenue by 1.69X
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Introducing TrueLoyal-The Only Loyalty Platform for Multi-Channel Consumer Brands-Why TrueLoyal is Building Future of Loyalty
TrueLoyal
Introducing TrueLoyal: The Only Loyalty Platform for Multi-Channel Consumer Brands
I’ve always been fascinated by the relationship...
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Multi-Brand Loyalty Programs

Maximize customer value across your portfolio with multi-brand loyalty

Discover TrueLoyal’s unique capabilities in creating seamless multi-brand loyalty programs that drive growth and retention. Multi-brand loyalty programs are designed to reward customers across various brands within a parent company or partnership network.

By allowing customers to earn and redeem points across multiple brands, these programs create an engaging experience that enhances customer loyalty, drives cross-brand interactions, and increases overall customer lifetime value.

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Multi Brand loyalty program

Key features of multi-brand loyalty programs

Utilize a centralized rewards system, cross-brand tracking, and flexible integration to streamline multi-brand loyalty management.

Shared Customer Data Pooling

Centralized database for personalized marketing across brands.

Interoperable Technology Integration

Seamless integration with brands’ existing systems for program success.

Consolidated Reporting and Analytics

Unified insights into program performance and customer movement.

Unlock value for sub-brands

Capture a wider audience by allowing customers to earn and redeem rewards across multiple brands, enhancing loyalty and engagement.

Cross-Brand Upselling

Incentivize customers to explore and purchase from other sub-brands, boosting AOV.

Enhanced CLV

Foster long-term relationships by offering rewards across multiple sub-brands, keeping customers engaged within the brand family.

Increased Purchase Frequency

Drive repeat purchases by offering flexible rewards that apply across the entire portfolio.

Unified Customer Experience

Create a seamless loyalty journey across sub-brands, enhancing customer satisfaction and loyalty.

Benefits of loyalty program types

Unified loyalty, simplified management

TrueLoyal’s Multi-Brand Loyalty Program empowers brands to collaborate effortlessly, allowing customers to earn and redeem rewards across a diverse network of participating brands.
Maximize loyalty and business growth with TrueLoyal

Step 1

Design program

Define program goals and choose participating brands to enhance the loyalty program’s reach and value.

Step 2

Customize for customers

Create a unified rewards structure and customize the integration to fit each brand’s unique needs and customer interactions.

Step 3

Deploy technology and launch

Implement TrueLoyal's platform for seamless management and tracking, then introduce the program through targeted marketing efforts.

Step 4

Monitor and optimize

Track performance metrics and customer engagement, using insights to refine and improve the program for better results.

Flexible customization

Custom rewards

Create custom rewards that can be redeemed across all brands.

Personalized brand experiences

Tailor customer experience based on their interactions with specific brands.

Distinctive brand experience

Create a cohesive loyalty journey that respects individual brand identities while delivering a unified experience.

Integrated brand-specific campaigns

Design and deploy marketing campaigns that cater to the unique attributes of each brand.

Personalized communication

TrueLoyal's email engine allows brands to send targeted communications to trigger customer action.

Strategy alignment

Adapt loyalty rules and earning structures to align with each brand's specific product margins or promotional strategies.

Transforming loyalty with real results

Learn how leading consumer brands achieve maximum ROI with TrueLoyal
77%
Increase in Customer Retention
22%
Increase in Customer Lifetime Value
57%
Increase in Repeat Revenue Per Member
132%
Net Promoter Score Improvement
Food & beverage

77% Increase in Customer Retention

“We achieved a 77% increase in customer retention. The results were amazing!”

Multi-brand loyalty programs |
Bryan Pergakis
Digital Marketing | Jelly Belly
Read Case Study
Beauty & Cosmetics

57% Increase in Repeat Revenue Per Member

“We wanted to unlock the true potential of our growing customer base. Our first goal was to deliver a seamless customer experience, and we love the strategic consultation offered by TrueLoyal throughout this journey.”
Multi-brand loyalty programs |
Annette Berg
Director of Customer Experience | Defenage
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Retail Footwear

25% Increase in average order value

“The loyalty program helped us create stronger customer engagement and we have seen the average order value increase by 25.29%”

Multi-brand loyalty programs |
Pia Shah
Marketing Analyst | Stride Rite
Read Case Study
Automotive & Aftermarket

154% Increased repeat purchase revenue

“Our customers are more loyal because we can engage with them better through the Loyalty Rewards Program. Every part of the loyalty program was designed carefully to achieve maximum results. The loyalty program has helped us boost our repeat purchase revenues by 154%.”
Sandy-Oracle
Sandy Crespo-Mossi

Operations Manager | Oracle Lighting

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Food & beverage

132% Net Promoter Score Improvement

“We have had our Taste Buds community for the past 2.5 years. We turn to them for anything and everything that you can think of. And we’ve found it so valuable. We constantly get messages from our Taste Buds about how much they love Sir Kensington’s. About how much they love being a part of the community. And so it really has been an important part of our growth strategy in activating and building this group of super fans.”
Amanda Triglia Marketing Manager Sir Kensington's
Amanda Triglia
Marketing Manager | Sir Kensington’s
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Automotive & Aftermarket

85% Increased repeat purchase revenue

“We love TrueLoyal’s structured approach to create an optimized loyalty program. We were able to increase the number of repeat purchasers significantly which has helped us increase repeat purchase revenues by 85%.”
Alex German BLiss

Alex German

Marketing Manager | German-Bliss Equipment
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Beauty & Cosmetics

+21% Purchase Conversions

“We are incredibly excited to see the immediate impact our community is having on our brand. The Hero Skin Squad is actively sharing their positive experiences with our products, participating in product development, and helping us spread the word about our new launches.”
Amy Calhoun Robb VP of Marketing | Hero Cosmetics
Amy Calhoun Robb
VP of Marketing | Hero Cosmetics
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Seamlessly Integrate With Your Tech Stack

We’re built to be the hub of your customer retention efforts, not another data silo. Easily connect your systems with dozens of pre-built integrations, our open API, and robust integration framework.
See all integrations ->
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Seamlessly Integrate With Your Tech Stack

We’re built to be the hub of your customer retention efforts, not another data silo. Easily connect your systems with dozens of pre-built integrations, our open API, and robust integration framework.

See All Integrations ->

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Frequently asked questions

What is a multi-brand loyalty program?

A multi-brand loyalty program allows customers to earn and redeem points across multiple brands within a parent company or partnership network.

How can I customize the points and rewards for different brands?

TrueLoyal offers flexible customization options to define unique point-earning rules, create custom rewards, and tailor the loyalty experience for each brand.

Is it easy to integrate the program with my existing systems?

Yes, TrueLoyal's multi-brand programs are designed for seamless integration with your CRM, POS, and e-commerce platforms.

What kind of rewards can I offer?
You can offer a wide range of rewards, including discounts, exclusive products, experiences, and more, that can be redeemed across all participating brands.
How does real-time tracking work?
Both customers and businesses can monitor points and rewards in real-time through an intuitive dashboard that consolidates data from all participating brands.
How can I ensure consistency in the loyalty experience across different brands?

TrueLoyal provides tools to standardize key elements of the loyalty program while allowing for brand-specific customization.

See Why Consumer Brands Choose TrueLoyal

Let’s talk about how we can help you design and implement a successful program.

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