Ah, Gen Z. Much of their generational identity is debatable depending on who you ask, but you can't ignore their growing influence. By 2020, Generation Z is estimated to make up 40% of all consumers. Already, they wield $44 million in buying power.
The trends are clear: Gen Z isn’t just online to connect and share stories. They’re also trying to discover new brands to follow and products to buy.
Who is this generation, and how can you effectively gain their attention when they shop? We put together the latest research on the Gen Z profile, and how you can cut through the noise to reach and engage them.