Brands around the world have recognized that to build and deepen relationships with their audience, they need to create trust and demonstrate authenticity in their communications. Social has dramatically changed the way companies do business and conduct their marketing, but what about in other functional areas of the organization?
TINT partner and social leader Hootsuite teamed up with research and advisory firm Altimeter to interview leaders at nine organizations and survey 2,162 respondents to understand how organizations with mature social media practices perform differently than those less mature in their transformation journey.
