Food & Beverages
Keto Chow
About Keto Chow
Keto Chow was started in January 2015 by Chris Bair. Keto Chow came about because doing a Ketogenic diet can be hard to figure out, especially getting the correct electrolytes and the right macronutrient mix. Keto Chow was setup to make a nutritionally complete food with taste good enough for everyone to enjoy. It would make it easy to follow a keto diet. In January 2016, the business changed from a Sole Proprietorship to “Keto Chow, LLC”. Sales continued to increase and in September 2016 the operations moved out of the Bair house and into a warehouse in South Jordan, Utah and moved again to Draper in 2019.
Key Results
Objectives and challenges
- Improve customer retention
- Increase repeat purchase revenues
The solution: A rewards program
With the objective to establish a stronger connection with customers & maximizing revenue by improving average order value (AOV), Keto Chow implemented an attractive rewards program using TrueLoyal's modern-day loyalty platform.
- 360 Degree engagement with rewards program
- Tier-based rewards program to engage customers
TrueLoyal's suggestion to target customers to increase their AOV worked very well. Having a rewards program helps us keep them engaged and even gives us a simple way to encourage sharing Keto Chow with their friends. Our customers buy from us to follow a healthier keto lifestyle. It is phenomenal to see an increase of 20.76% in average order value (AOV).
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