A Marketer's Guide to User-Generated Content

If so, you probably know just how powerful this tactic can be. More than 93% of consumers find UGC helpful when making a purchasing decision - that’s a huge amount.

But there’s one thing you need to get right, and that’s the legalities.

Collecting and sharing content created by others comes with its own unique set of struggles, the biggest one of those being obtaining rights and getting permission.

In our new guide, we show you how to make the process of getting permission easy and totally legal so you can carry on making your customers (and your legal team) happy.