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A Marketer's Guide to User-Generated Content

Once upon a time in the era of Mad Men, marketers

loved to promote whimsical stories that were built much

on fictional characters. Tony The Tiger, Coca-Cola

Santa Claus, and who can forget the legendary Marlboro

Man. Today, marketing plays to a much different story

with audiences. Customer are now the non-fictional brand

characters defining the reality of your brand story.

They are the most trusted source and ultimately define

the narrative to your brand.


Here’s what the guide will cover:

  • The Marketing Benefits of Customer Driven Narratives

  • 34 Mind Blowing Stats about User Generated Content

  • The Best Examples of Brands Using UGC

A Marketer's
Guide to UGC