A Marketer's Guide to User Generated Content
Once upon a time in the era of Mad Men, marketers
loved to promote whimsical stories that were built much
on fictional characters. Tony The Tiger, Coca-Cola
Santa Claus, and who can forget the legendary Marlboro
Man. Today, marketing plays to a much different story
with audiences. Customer are now the non-fictional brand
characters defining the reality of your brand story.
They are the most trusted source and ultimately define
the narrative to your brand.
Here’s what the guide will cover:
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The Marketing Benefits of Customer Driven Narratives
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34 Mind Blowing Stats about User Generated Content
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The Best Examples of Brands Using UGC
